I became a fan of KPOP from the second generation, so listening to TVXQ, Bigbang, Girls' Generation, and KARA is still exciting.
While I do listen to the fourth-generation KPOP these days, they are so great but I can't quite get used to them. Despite its stylish , edgy and addictive songs, the second generation's music somehow feels more emotional than recent music. It might be because I got older, or perhaps I no longer connect with the new era. I felt like my feelings were left behind.
Recent KPOP seems strategically aimed, especially when targeting the American market, with entire songs in English. It forces us to need more precise melodies rather than popular music lyrics. It feels like they aim for addictive, mass-appealing well, and memorable music that can be enjoyed anytime. On the other hand, older KPOP expressed sentiments like "I love you; it's so painful to part ways," capturing and expressing emotions on a deeper level. I like it.
Older KPOP told us our feelings with songs instead of us. It was something that helped me every time I listened to it. Recent KPOP doesn't evoke the empathy from me.I just enjoy it for its technical prowess, as it seems meticulously crafted like a piece of art.
<Recent KPOP>
- addictive music
-focus on mass appealing
-expand target to foreign country
<Older KPOP>
-addictive lyrics
-focus on empathy
-expand asian fandom
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No Kpop No life 💫
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